![]() The reasoning is that the greater a movie’s recent recall value, the more eyeballs its television premiere will garner. The desire to capitalize and build on the momentum generated by a film’s release and box office status (in the case of hit films, usually), is also the deciding factor in when television channels choose to broadcast the movies. The other is that it helps to keep interest in the film alive, while it is still fresh in the audience’s mind.” One is that it helps to undercut the threat of movie piracy. If the movie premieres on television within a few months, it helps in two ways. Rakesh Madhotra, CEO of Nadiadwala Grandson Entertainment, explains: “Many production houses prefer to sell television rights even before the film is made.
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